You no longer need an Amazon device to summon Alexa since the AI assistant will be available on the website. Amazon will roll out the web client to its Alexa+ Early Access customers first, still featuring the company's new and improved AI assistant that was announced in February.
The web model won't be much different from the existing Alexa+ that's already available on Echo devices, Fire TV and Fire tablets. However, instead of buying into the Amazon ecosystem, Early Access customers can use any web browser to get Alexa+'s help with everything from basic questions to complex tasks, like controlling your smart home devices, customizing a recipe to account for dietary restrictions or making restaurant reservations if you don't feel like cooking. The Alexa+ web version will also feature a navigation sidebar that will be home to your most-used Alexa features.
Amazon recently revamped its Alexa mobile app, while also integrating Alexa+ with Ring doorbells and BMW cars. However, introducing its AI assistant to web browsers could indicate that Amazon wants to encroach on a competitive market, which is currently dominated by OpenAI's ChatGPT and Google Gemini. To see how Amazon's Alexa+ on web compares to the rest, you need to set up the Alexa+ Early Access first. After that, you can log into your Amazon account on to get started.